Published on February 1st, 2012 | by TomTom0
The Real Reason Why Kim Kim Kardashian Started a Lawsuit on Old Navy
Life is so hard for Kim Kardashian. It’s hard enough being the engine that moves the Kardashian brand. Now the queen of controversy has to watch her precious throne for wannabe’s threatening to steal her shine. Trending in Hollywood around January 2012 is the beef between Ms. Kardashian and Old Navy. The reality star filled a $20 million lawsuit accusing Old Navy of intentionally hiring a look alike of her to star in their commercials. This so called ‘Kim Clone’ is actress, model, and singer Melissa Molinaro. This makes this issue a CNN worldwide headliner topping nuclear debates, but you are reading this because of the real undermining issue which is their fashion sense.
People who appreciate style understand why Kardashian would sue Old Navy. Her image could be at stake. Fans of Kim think the law suit is justified. Like this fan stated on TMZ.com
I mean… they blatantly copied everything about her in a desperate attempt to associate themselves with Kim. I’d be pretty pissed too is some low-quality brand was trying to freeload off the empire I built with no shame. HELL NO!
Before Kardashian became reality star, she ran a boutique called “Dash”. It’s safe to assume that she understands fashion to an extent. Kardashian is known for sporting red carpet looks that exemplify every curve of her daunting body. She wears designer dresses such as Versace Versace.com and Vera Wang veraweng.com. Her style is modern; she’s almost never caught in vintage anything even though rumors state otherwise. An anonymous source has evidence of her wearing “My Little Pony” pajamas.
Marketing is the only thing driving the fashion biz, so Molinaro (representing Old Navy) actually lowers Kardashian’s value as the opposite effect of her sex tape. As Kardashian’s popularity grew, she got offers to collaborate with designer labels (Baby Phat, OshKosh B’Gosh, BEBE, Wheat Thins). Old Navy made a clone of Kardashian by hiring the nation’s leading scientist Dr. Phil to set the trend in Hollywood marketing in hopes of other companies following suite. Are Kardashian’s impeccable taste and handsome Persian looks being exploited?
Interviews with Molinaro state she has no real fashion education so the relationship with Old Navy was a mutual benefit. The only background experience she has is as a singer for the Pussy Cat Dolls. She didn’t actually win, but the loss certainly didn’t hurt her career. Aside from getting the Old Navy ad campaign, she’s also due to release an album this year. Molinaro also wears designer dresses that expose her curves. Melissa’s style is more risqué with sexy red carpets looks and equally fabulous hair. She’s a singer and dancer, so her clothing style represents that of a pop star; trashy flashy and ultra hip. Melissa doesn’t have anything Kim K would want
When AdWeek.com made a post on the lawsuit, people took to the message boards. Many people say she might not have a legitimate argument. One commenter stats:
I’m half french, brown eyes, olive skin, long black hair, thin and curvy…is Kim Kardashian going to sue me for rudely accepting the genetics I was given? This is the most ridiculous, self-absorbed nonsense I’ve heard in a long time.
Kim’s fans see her as an icon. A Fashion Icon by definition is a fashionable person who is innovative and has a unique talent in styling. Her style might not fit those criteria exactly. Is Kim’s fitted dress and designer pumps considered unique? If that’s the case any woman walking down South Beach Miami can be an icon. Is Kim considered innovative by having an army of stylists creating her makeup looks and everyday wares? Kim is naturally beautiful sure, but talented in any area…well you decide.